What is crowdfunding, and how can it help your business?

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All the best businesses begin with a brilliant idea, but many just stop there. Ideas remain ideas. This is unpleasant but understandable – moving from an epiphany in the shower to a fully-fledged product takes nerve, perseverance and plenty of cash to start the ball rolling. 

Securing finance has, of course, become a lot more difficult since the credit crunch. Previously, banks would lend money with comparative abandon. Today, they’re more reticent, despite government interventions and encouragement. There is, however, another way of raising cash to fuel your business dream: crowdfunding. 

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