Sports & Entertainment Spotlight: The Steady Evolution of Athlete Endorsement and


Endorsements, Sponsorships & Investments

What Kris Wu’s Fall Says About the Future for Brand-celebrity Relationships in China
August 4, 2021 via Vogue Business
“Traffic stars” — personalities with large online followings, whose association with a brand brings the brand traffic and sales — have become an integral part of China’s fashion business landscape. These celebrities act as a spotlight, bringing attention to the brands they’re working with. But what happens when that attention turns negative?

Everything You Need to Know About Travis Scott’s Cactus Jack x A24 Collaboration
August 3, 2021 via i-D Vice
Travis Scott is a bit of an enigma. Through Cactus Jack, his record label and creative brand, the hip-hop mogul has dabbled in everything from Fortnite to McDonald’s to Dior, pushing boundaries and setting the pace for a generation’s artistic innovation. Now, Travis is well and truly in his bag, entering his auteur era by launching a new partnership with cult film studio A24.

From ‘Kiss of Death’ to Competitive Edge: Out Athletes Finally Score Big Endorsements
August 3, 2021 via NBC News
U.S. soccer star Megan Rapinoe has signed deals with Nike, Samsung, Visa and a slew of other big-name brands. Gold medal-winning British diver Tom Daley is endorsed by Adidas. And U.S. basketball player Breanna Stewart inked a deal with Puma for her own signature shoe. They are among the record number of openly LGBTQ elite athletes competing in the Tokyo Olympics — at least 180, according to Outsports’ latest count — and they are also among those who have snagged a piece of the estimated $60 billion sports sponsorship market.

Major Sponsors Are Losing Elite Female Athletes to Smaller, More Flexible Firms
August 1, 2021 via Seattle Times – Business (subscription may be required)
A growing number of top women athletes, including Simone Biles and former Olympians, have been choosing to strike new types of deals with smaller activewear brands instead of traditional sponsors like Nike.

Top 10 Celebrities Who Make the Most on Instagram
July 30, 2021 via Inquirer
A pandemic emerges and majorly affects all of us in so many ways, but it seems like Instagram is one of the few lucky ones not affected negatively by the virus. While most of us stayed at home during those gloomy days of quarantine, Instagram is one of the most visited apps and shovels its profits. Same thing with the celebrities on Instagram.

McDonald’s Announces New Meal Collab With Rapper Saweetie, Building on Wildly Successful Musician Collabs
July 29, 2021 via News Break – Top Stories
Launched in late May and officially concluded on June 20, the BTS Meal followed a history of big-ticket star collaborations between McDonald’s and buzzy parts of pop culture. And on July 29, McDonald’s announced the next celebrity to receive a meal treatment: 28-year-old Californian rapper Saweetie, whose song “Best Friend” with Doja Cat went platinum this year.

Sunisa Lee’s Olympic Gold for Team USA Could Be Worth One Million Dollars
July 29, 2021 via Sportico – Business (subscription may be required)
Team USA gymnast Sunisa Lee took home the gold medal in the women’s all-around on Thursday, July 29, a victory that some marketers say could come with a seven-figure financial windfall for the 18-year-old star, who just shot her marketability into the stratosphere.

Eagles First Round Pick DaVonta Smith Takes Equity Position in West Chester Tech Company as Part of Endorsement Deal
July 29, 2021 via Biz Journal – Northeast News
Philadelphia Eagles first round draft pick DaVonta Smith has received an equity position in a Chester County technology company that specializing in building and protecting personal and corporate brands on social media. As part of the deal, Smith will also become a brand ambassador for LifeBrand.

How Simone Biles’ Sponsors Reacted After She Withdrew From Some Olympic Events
July 28, 2021 via CNN Top Stories
Simone Biles’ sponsors offered statements of support Wednesday, July 28, following her decision to pull out of Thursday’s individual, all-around gymnastics competition at the Tokyo Olympics.

A Taxonomy of Celebrity Alcohol Brands
August 4, 2021 via Gawker
From Casamigos to Brody Jenner’s canned tequila soda: does tequila taste better if it was produced with the investment and/or under the “creative direction” of a famous person? What about wine? Is vodka good for you if a celebrity says it complements their active lifestyle?

Five Celebrities Who Own Franchises
August 4, 2021 via 1851 Franchise Magazine
It’s no secret that many celebrities venture into the world of business as extracurricular activities outside of their primary claims to fame. Although most celebrities attempt to start their own brand, some turn to franchise ownership instead, taking advantage of brand name power and a built-in support system.

Film & TV

Scarlett Johansson vs. Disney: How Should Talent Be Paid for Streaming?
August 3, 2021 via Los Angeles Times (subscription may be required)
It’s the biggest show in Hollywood: “Suing With the Stars.” After Scarlett Johansson filed her blockbuster lawsuit against Walt Disney Co. over the online release of “Black Widow,” much of the entertainment media’s focus quickly turned to the war of words between the popular actress’ representatives and the world’s most powerful entertainment company.

DirecTV Spinoff Should Heat Up NFL Sunday Ticket Rights Chatter
August 2, 2021 via Sportico – Business (subscription may be required)
AT&T has closed on the deal to spin off DirecTV as a standalone entity with an assigned enterprise value of $16.3 billion. Per terms of the deal, which will see AT&T retain 70 percent of the new pay-TV entity — the private-equity firm TPG Capital is paying $1.8 billion for a 30 percent share of the new company’s common stock — the telecommunications giant will assume up to $2.5 billion in net losses generated by DirecTV’s extant NFL Sunday Ticket contract.

Reese Witherspoon’s Hello Sunshine Sold to Blackstone in Deal That Values Women-Centric Studio at Reported $900 Million
August 2, 2021 via New York Daily News
Reese Witherspoon’s Hello Sunshine has been sold in a deal that values the female-focused production company at a reported $900 million. Known for such hits as HBO’s “Big Little Lies,” Apple TV’s “The Morning Show” and Hulu’s “Little Fires Everywhere,” Hello Sunshine was acquired by a firm funded by private equity giant Blackstone Group and run by two former Disney executives, Blackstone said Monday, August 2.

Tokyo Olympics Primed to Lose $30 Billion With No Way to Recoup Losses
July 30, 2021 via New York Post
Each Olympic Games since 1960 has overrun its budget by 172 percent on average, according to a University of Oxford study. However, economists believe the Tokyo Olympics will cost around 400 percent more than its original budget. Most of it will not be able to be recouped.

FIFA Loses Court Bid to Revive Probe of Blatter Over Media Rights Deal
July 30, 2021 via MENAFN – Top Stories
A Swiss court has rejected world football body FIFA’s bid to revive a criminal probe against its former president, Sepp Blatter, over a 2005 deal with the Caribbean Football Union (CFU) to sell World Cup broadcasting rights.

The Video Game Industry Is Bracing for Its Netflix and Spotify Moment
July 30, 2021 via Protocol – Top Stories
Subscription services are coming for the game industry, and the shift could shake up the largest and most lucrative entertainment sector in the world. These services started as small, closed offerings typically available on only a handful of hardware platforms.

SEC Officially Invites Texas and Oklahoma to The League After Unanimous Vote
July 29, 2021 via News Break – Top Stories
It’s official: Texas and Oklahoma have invitations to join the Southeastern Conference. The league’s presidents and chancellors voted unanimously to invite Texas and Oklahoma into the SEC effective July 1, 2025. The invites went out late Thursday, July 29, afternoon following the vote.

Jennifer Garner Signs Film Partnership Deal With Netflix
July 29, 2021 via News Break – Top Stories
Get ready for more of the Torres family! Jennifer Garner has inked a multi-film deal with Netflix that will allow the actress to star in and produce feature films for the international streamer. Included in that deal is a sequel to her hit Netflix family movie Yes Day.

Music Biz

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