Sports & Entertainment Spotlight – July 30, 2021 – Media, Telecoms, IT, Entertainment –


Just months after breathing life into to the “Sports &
Entertainment Spotlight,” I am (well, my wife is) giving birth
to a new creation — a baby boy. As such, I will be taking a
break from the usual commentary (sleep deprivation isn’t
exactly the best for the creative juices), but will keep up with
the weekly curated content until my return from paternity leave. In
the meantime, you’ll have to come up with your own puns and
snarky, yet insightful commentary!

As a friendly reminder, if there are topics you’d
like to see featured, please feel free to contact me

Endorsement Deals, Sponsorships &

Chris Paul, Kevin Love Invest in Sports-Card
Marketplace Dibbs

July 27, 2021 via Bloomberg – News (subscription may be

Basketball stars Chris Paul and Kevin Love are part of a group
of athletes putting money behind a sports-card marketplace as
collectibles gain momentum with investors. Dibbs is a real-time
trading platform that allows users to invest in fractions of
physical sports cards through non-fungible tokens.

Nike Signs Potential Number One NBA Pick

July 27, 2021 via Newsbinding – Top Stories

Ahead of the 2021 NBA draft, projected top overall pick Cade
Cunningham has signed a multiyear footwear and apparel endorsement
deal with Nike.      

Celebrities Involved in Video Games Promotion

July 27, 2021 via GEARFUSE

From appearing in video commercials, having a guest appearance,
or voicing characters within the game as seen in celebrity
endorsement of Gladiator slot machine, fans can connect with games
better when their favorite celebrity is involved.

Experts: Local Businesses May Benefit From Rules
to Help College Athletes Profit Off Their Name, Image,

July 26, 2021 via Biz Journal – Agriculture News
(subscription may be required)

Companies already have started diving into the new name, image
and likeness (NIL) rules for college athletes, which may provide
local opportunities. College athletes now can earn income from
their NIL in all 50 states as of July 1.

LeBron James Has Earned One Billion Dollars
— The First U.S. Team Sport Athlete To Do It While Still

July 23, 2021 via MarketWatch – Auto Review

LeBron James is officially a billionaire. According to Sportico,
Los Angeles Lakers star LeBron James has now earned over $1 billion
dollars between his on-court and off-court

NFL Quarterback Trio Joins Bombas’ Latest
Funding Round

July 23, 2021 via Sportico – Business (subscription
may be required)

Quarterbacks Joe Burrow, Dak Prescott and Ryan Tannehill are
among the 45 athletes who have recently invested in Bombas, the
crowdfunding and Shark Tank success story that did more than $100
million in revenue in 2019.

Sponsorships in Hand, These Athletes Rely on Their

July 23, 2021 via New York Times – Most Recent (subscription
may be required)

Athletes can make a lot of money when they win an event. But
they can make even more — much more — when they secure
a sponsorship. In first place on Forbes’s 2020 list of the
highest-paid athletes is the tennis star Roger Federer, who made
$106.3 million that year — only $6.3 million from salary and
winnings and $100 million from endorsements. For that money
(generally much less than what Mr. Federer received), athletes are
paid to promote everything from pasta to Champagne, cars to
countries and, yes, watches. 

Revised IOC Sponsor Rules Can’t Stop Doritos
Ambush and Athlete Ire

July 22, 2021 via Sportico – Business (subscription
may be required)

Companies pay hundreds of millions of dollars to be official
Olympic sponsors, and for decades, the IOC has tried to crack down
on non-sponsor brands invading the Games’ space. But that
hasn’t stopped unsanctioned brands from finding ways to use the
IOC’s valuable platform to market themselves.

Why Kanye West’s Controversial Relationship
With Nike is a Calculated Marketing Move

July 22, 2021 via Footwear News

Kanye West is at it again. The musician turned fashion icon has
once again ignited a social media maelstrom with his recent posts
on Instagram that prominently feature products from Nike, the
Adidas endorser’s direct competitor. 

Billions of Dollars Are on the Line at the
Olympics — But Not For Athletes

July 22, 2021 via Vox

There is a ton of money to be made at the Olympics, even in a
year like this. NBC has paid $7.7 billion for broadcasting rights
to show the Olympics through 2032, and it’s already sold $1.25
billion in ads for the Tokyo games.   

Athletes’ Digital Profiles Now a Major Factor
in Wealth Planning

July 22, 2021 via Sportico – Business (subscription
may be required)

As we pave the way to recovery, the past year and a half has
provided us with a valuable and insightful reality: The future is

Health-conscious Hamilton Invests in Green-drink

July 22, 2021 via Times Live – News

Lewis Hamilton is investing in a green-drink business as the
British racing driver and others capitalise on demand for health
and wellness products. Athletic Greens, which makes a nutritional
powder, is taking on external investors for the first time since it
was founded more than a decade ago. 

Why Olympians Are Struggling to Get

July 21, 2021 via Walrus

In the rapidly evolving influencing economy, many
high-performing athletes are discovering that being stronger,
faster, or more skilled than everyone else isn’t necessarily
the ticket to Instagram success and is no longer the key to signing
contracts with brands. Athlete sponsorships go not necessarily to
the most athletic but rather to the most persuasive, attractive,
and charismatic.

Film & TV

Barstool Sports Taking Over AZ Bowl From CBS to
Broadcast Online

July 27, 2021 via Sportico – Business (subscription
may be required)

Barstool Sports is expanding into college football bowl games as
both the exclusive title sponsor and broadcast partner of the
Arizona Bowl. Slated this year for Dec. 31, the Barstool Arizona
Bowl will move off linear TV with this multi-year deal, after
airing on CBS Sports for the last several years. 

Warner Bros. Pictures Acquires Worldwide Rights to
SXSW Multi-Award Winner “The Fallout” for HBO

July 27, 2021 via The Futon Critic

The cast includes Jenna Ortega delivering a career-defining
performance, along with Maddie Ziegler, Niles Fitch, Will Ropp,
Lumi Pollack, John Ortiz, Julie Bowen and Shailene Woodley.

ESPN Powers SEC Shakeup as Realignment 2.0 Appears
on Horizon

July 26, 2021 via Sportico – Business (subscription
may be required)

While the lawyers will be doing much of the talking as Oklahoma
and Texas plot their defection from the Big 12, the loudest voice
in the virtual room belongs to ESPN.     

Liberty Extends Multi-year Agreement With ESPN for
Football Media Rights

July 26, 2021 via Augusta Free Press

Liberty Athletics and ESPN have reached a new five-year
extension for the exclusive media rights to Liberty’s home
football games, beginning with the 2021 season through 2025.

Pokemon Live-Action Series in Early Development at
Netflix From ‘Lucifer’s’ Joe Henderson

July 26, 2021 via Variety

A new Pokemon series is in early development at Netflix, Variety
has learned exclusively from sources. As the project is still in
its early days, no details are available about the plot. However,
sources say that Joe Henderson is attached to write and executive

Eva Longoria Teams With Grace Parra Janney, Josh
Bycel to Develop Mexican-American Comedy at ABC

July 26, 2021 via Variety

Eva Longoria will direct and executive produce a single-cam
comedy in the works at ABC that hails from Grace Parra Janney and
Josh Bycel. The untitled series is inspired by Grace’s own
large Mexican-American family in Texas.       

Writer Scott Snyder Inks Sweeping Deal With
Amazon’s ComiXology

July 26, 2021 via Hollywood Reporter

Scott Snyder and his Best Jackett Press have signed a deal to
co-create eight titles for ComiXology Originals. The titles will
first debut via the Amazon-owned digital comics service and Kindle,
and then appear in print via Dark Horse Books.   

Comcast Plans to Feature Real-Time Olympic Footage
in Commercials

July 23, 2021 via Sportico – Business (subscription
may be required)



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