Sports & Entertainment Spotlight – July 2021 | JD Supra


Endorsement Deals, Sponsorships & Investments

Chris Paul, Kevin Love Invest in Sports-Card Marketplace Dibbs
July 27, 2021 via Bloomberg – News (subscription may be required)
Basketball stars Chris Paul and Kevin Love are part of a group of athletes putting money behind a sports-card marketplace as collectibles gain momentum with investors. Dibbs is a real-time trading platform that allows users to invest in fractions of physical sports cards through non-fungible tokens.

Nike Signs Potential Number One NBA Pick Cunningham
July 27, 2021 via Newsbinding – Top Stories
Ahead of the 2021 NBA draft, projected top overall pick Cade Cunningham has signed a multiyear footwear and apparel endorsement deal with Nike.

Celebrities Involved in Video Games Promotion Campaigns
July 27, 2021 via GEARFUSE
From appearing in video commercials, having a guest appearance, or voicing characters within the game as seen in celebrity endorsement of Gladiator slot machine, fans can connect with games better when their favorite celebrity is involved.

Experts: Local Businesses May Benefit From Rules to Help College Athletes Profit Off Their Name, Image, Likeness
July 26, 2021 via Biz Journal – Agriculture News (subscription may be required)
Companies already have started diving into the new name, image and likeness (NIL) rules for college athletes, which may provide local opportunities. College athletes now can earn income from their NIL in all 50 states as of July 1.

LeBron James Has Earned One Billion Dollars — The First U.S. Team Sport Athlete To Do It While Still Active
July 23, 2021 via MarketWatch – Auto Review
LeBron James is officially a billionaire. According to Sportico, Los Angeles Lakers star LeBron James has now earned over $1 billion dollars between his on-court and off-court endeavors.

NFL Quarterback Trio Joins Bombas’ Latest Funding Round
July 23, 2021 via Sportico – Business (subscription may be required)
Quarterbacks Joe Burrow, Dak Prescott and Ryan Tannehill are among the 45 athletes who have recently invested in Bombas, the crowdfunding and Shark Tank success story that did more than $100 million in revenue in 2019.

Sponsorships in Hand, These Athletes Rely on Their Watches
July 23, 2021 via New York Times – Most Recent (subscription may be required)
Athletes can make a lot of money when they win an event. But they can make even more — much more — when they secure a sponsorship. In first place on Forbes’s 2020 list of the highest-paid athletes is the tennis star Roger Federer, who made $106.3 million that year — only $6.3 million from salary and winnings and $100 million from endorsements. For that money (generally much less than what Mr. Federer received), athletes are paid to promote everything from pasta to Champagne, cars to countries and, yes, watches.

Revised IOC Sponsor Rules Can’t Stop Doritos Ambush and Athlete Ire
July 22, 2021 via Sportico – Business (subscription may be required)
Companies pay hundreds of millions of dollars to be official Olympic sponsors, and for decades, the IOC has tried to crack down on non-sponsor brands invading the Games’ space. But that hasn’t stopped unsanctioned brands from finding ways to use the IOC’s valuable platform to market themselves.

Why Kanye West’s Controversial Relationship With Nike is a Calculated Marketing Move
July 22, 2021 via Footwear News
Kanye West is at it again. The musician turned fashion icon has once again ignited a social media maelstrom with his recent posts on Instagram that prominently feature products from Nike, the Adidas endorser’s direct competitor.

Billions of Dollars Are on the Line at the Olympics — But Not For Athletes
July 22, 2021 via Vox
There is a ton of money to be made at the Olympics, even in a year like this. NBC has paid $7.7 billion for broadcasting rights to show the Olympics through 2032, and it’s already sold $1.25 billion in ads for the Tokyo games.

Athletes’ Digital Profiles Now a Major Factor in Wealth Planning
July 22, 2021 via Sportico – Business (subscription may be required)
As we pave the way to recovery, the past year and a half has provided us with a valuable and insightful reality: The future is digital.

Health-conscious Hamilton Invests in Green-drink Company
July 22, 2021 via Times Live – News
Lewis Hamilton is investing in a green-drink business as the British racing driver and others capitalise on demand for health and wellness products. Athletic Greens, which makes a nutritional powder, is taking on external investors for the first time since it was founded more than a decade ago.

Why Olympians Are Struggling to Get Sponsorships
July 21, 2021 via Walrus
In the rapidly evolving influencing economy, many high-performing athletes are discovering that being stronger, faster, or more skilled than everyone else isn’t necessarily the ticket to Instagram success and is no longer the key to signing contracts with brands. Athlete sponsorships go not necessarily to the most athletic but rather to the most persuasive, attractive, and charismatic.

Film & TV

Barstool Sports Taking Over AZ Bowl From CBS to Broadcast Online
July 27, 2021 via Sportico – Business (subscription may be required)
Barstool Sports is expanding into college football bowl games as both the exclusive title sponsor and broadcast partner of the Arizona Bowl. Slated this year for Dec. 31, the Barstool Arizona Bowl will move off linear TV with this multi-year deal, after airing on CBS Sports for the last several years.

Warner Bros. Pictures Acquires Worldwide Rights to SXSW Multi-Award Winner “The Fallout” for HBO Max
July 27, 2021 via The Futon Critic
The cast includes Jenna Ortega delivering a career-defining performance, along with Maddie Ziegler, Niles Fitch, Will Ropp, Lumi Pollack, John Ortiz, Julie Bowen and Shailene Woodley.

ESPN Powers SEC Shakeup as Realignment 2.0 Appears on Horizon
July 26, 2021 via Sportico – Business (subscription may be required)
While the lawyers will be doing much of the talking as Oklahoma and Texas plot their defection from the Big 12, the loudest voice in the virtual room belongs to ESPN.

Liberty Extends Multi-year Agreement With ESPN for Football Media Rights
July 26, 2021 via Augusta Free Press
Liberty Athletics and ESPN have reached a new five-year extension for the exclusive media rights to Liberty’s home football games, beginning with the 2021 season through 2025.

Pokemon Live-Action Series in Early Development at Netflix From ‘Lucifer’s’ Joe Henderson (EXCLUSIVE)
July 26, 2021 via Variety
A new Pokemon series is in early development at Netflix, Variety has learned exclusively from sources. As the project is still in its early days, no details are available about the plot. However, sources say that Joe Henderson is attached to write and executive produce.

Eva Longoria Teams With Grace Parra Janney, Josh Bycel to Develop Mexican-American Comedy at ABC
July 26, 2021 via Variety
Eva Longoria will direct and executive produce a single-cam comedy in the works at ABC that hails from Grace Parra Janney and Josh Bycel. The untitled series is inspired by Grace’s own large Mexican-American family in Texas.

Writer Scott Snyder Inks Sweeping Deal With Amazon’s ComiXology
July 26, 2021 via Hollywood Reporter
Scott Snyder and his Best Jackett Press have signed a deal to co-create eight titles for ComiXology Originals. The titles will first debut via the Amazon-owned digital comics service and Kindle, and then appear in print via Dark Horse Books.

Comcast Plans to Feature Real-Time Olympic Footage in Commercials
July 23, 2021 via Sportico – Business (subscription may be required)
Many advertisers plan to interrupt the Olympics with their commercials. Comcast will interrupt its commercials with the Olympics. Variety reports the cable-and-entertainment giant has a group of ads ready to run in the Tokyo Olympics that, if all goes well, will include footage from this year’s Games.

ESL Signs Exclusive Media Rights Deal With G4
July 22, 2021 via eSports Insider – Latest News
Esports tournament organiser ESL Gaming has granted exclusive media rights to G4, the long-dormant gaming TV network set to return under Comcast NBC Universal in 2021. G4 will produce and broadcast exclusive primetime programmes around ESL content, from launch to IEM Katowice 2022 pending any renewals.

NBC Preps Olympian Ad Load as Tokyo Sponsors Stay Put
July 22, 2021 via Sportico – Business (subscription may be required)
If history is any guide,…


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