Europe’s first social and investing app raises €8.52M prior to launch | Silicon


Paris-based, a consumer mobile app and social-first platform for retail investors, has announced plans to launch its app in the UK in the coming months and across Europe in early 2022.

Besides this, the company has also raised $10M (approx €8.52M) in the first, pre-product Seed round of funding. The proceeds will help to continue to scale its product development.

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Currently, App limited is not regulated to provide financial services in the UK. However, by signing up to the waitlist, users are only agreeing to be notified when the services will start.

Everything about

Founded in early 2021, is led by CEO & co-founder Benjamin Chemla. It is an investment app and social community for any investor to make trades, manage their portfolio, discuss opportunities, and get digestible market insights. 

The company is on a mission to create financial inclusion through community and investing with no barriers to entry. Users get access to invest from as low as £1.00 with no trading fees across 1,500 US stocks.

Co-founder Chemla describes the product as an “entirely new category of fintech investing platform that resonates with today’s investors.” 

“We founded Shares, ‘investing made social’ for investors who prioritise user experience and community first, and also expect a serious platform to build their portfolio,” he said.

He further adds, “Building Shares wouldn’t have been possible without the seasoned team of scaleup experts we’ve assembled across the business to achieve this product, in record time, without sacrificing quality. There is still untapped market opportunity in this high-growth fintech space and is uniquely positioned as Europe’s first social and investing app to become a leader in the industry fast.”

App functionality combines the functionality of a consumer investment app with insights of online forums, where members can buy stocks, react to the market in real-time, start conversations with friends, and get expert advice all in one place.

Additionally, also enables community and private chat to network, learn, track friends, and grow individual portfolios (as well as make group stock indexes with friends) from the app.

Moreover,’s curated market intelligence feed, Spotlight, allows its members to build their financial awareness and educate themselves about investing, the biggest industry trends, and offer supportive guides on tax, regulation, and compliance.

Investors and advisors’s VC & Angel investors include Singular (lead investor), Peter Thiel’s Valar Ventures, Global Founders Capital, and Red Sea Ventures, to date. 

Strategic advisors include Andre Mohamed, co-founder of Freetrade; Didier Vallet, ex Deputy CEO of Société Générale; Chris Adelbach, Managing Partner of Outrun Ventures & UKBAA Angel Investor of the Year; and, Ryan McKillen, Founding Team of Uber.

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Read More:Europe’s first social and investing app raises €8.52M prior to launch | Silicon