Imagine you’ve done all the work but your campaign still doesn’t do its best in the first few days.
Eventually, the question pops up:
To cancel or not to cancel?
And would it hurt your brand if you do?
It’s a tough choice to cancel your campaign but sometimes it might be the key to your future success.
Today’s podcast guest is living proof of that!
We are privileged to have creator Marina Prospero on the show who has raised over $1 million for their Back Transformer on Kickstarter and Indiegogo.
Their success didn’t happen overnight though.
Back in 2016, when they launched their first campaign, they didn’t even reach the $1000 mark in the first week.
But they knew their product had the potential.
So Marina canceled the campaign, reworked the campaign page, re-launched, and, lo and behold, raised $767,079 from 6,652 backers.
In this episode of the Crowdfunding Demystified podcast, you’ll hear Salvador Briggman and creator Marina Prospero delve into what they did differently the second time around to achieve this success!
You’ll also learn about the importance of protecting your intellectual property rights (IP) when crowdfunding, how to pick the perfect campaign duration, and why early-bird pricing is key to positioning you as a popular campaign.
The key takeaway?
Success takes time so make sure to enjoy the journey!
Hope you take some nuggets of gold from this episode and that you’ll put it to practice this week.
If you do find it helpful, don’t forget to leave us a positive rating or review on iTunes. It’d mean the world to us!
Resources and Tools Mentioned on the Show
- Book a coaching call
- The FREE Kickstarter Email Course
- Subscribe for Weekly Crowdfunding Tips
- Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.