Nobody goes to the Olympics the day they decide to take up a sport.
It’s pretty much the same when it comes to launching a new product or business!
Even failure could be part of the process and today’s story is a perfect example of that.
Our guest’s entrepreneurial journey began in 2009 with a simple e-commerce business.
Things didn’t go as planned and the global financial crisis at the time didn’t help.
Eventually, the business didn’t survive but it helped them identify a gap in the market and come up with an entirely new product!
We’re talking about Eric K, the creator of a unique water system who launched two successful campaigns on Kickstarter and Indiegogo and smashed their funding goal for both!
What skill set did they need to create a bestselling product?
How long before the launch did they engage pre-existing customers?
And what marketing tools did they use to reach new audiences?
We’re getting into all of these questions and more in this episode of the Crowdfunding Demystified podcast. You’ll hear Salvador Briggman and Eric delve into precisely what it takes to go with your vision, convert an idea into reality, and blow past your goal!
Above all, you’ll learn how to get the best out of your campaign launch even if things don’t go exactly according to plan (because, well, life happens) and the importance of sticking to your original vision.
Hope you enjoy the story!
Resources and Tools Mentioned on the Show
- Book a Coaching Call
- Free Kickstarter Training Videos
- The Kickstarter Launch Formula Audiobook
- Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.
- U1: Stylish Countertop 4-in-1 water filter