Crowdfunding is gaining financial help for a company or project through numerous small contributions and gifts. Although crowdfunding has been around for a while, there are now hundreds of platforms available online that make it simpler than ever to reach people and raise funds.
This article will walk you through the process of developing successful crowdfunding for an NGO while examining various crowdfunding and fundraising sites.
Is your idea appropriate for crowdfunding?
One of its best aspects is that anyone can participate in crowdfunding. In addition, most crowdfunding sites allow users to start campaigns quickly to gather money for their projects.
However, some difficulties are associated with online crowdfunding, and no success is guaranteed. So, it’s always better to do some research to improve your chances of success.
The following questions will help you decide if your idea can raise crowdfunding for NGOs–
Does your NGO have an appealing campaign idea? To launch a successful crowdfunding project and gain funding, you must thoroughly explain your campaign’s details for people to understand what they are investing in and why.
What distinguishes your campaigns from others? Your campaign will only stand out if you can clearly explain what makes your idea special and unique and inspire investors to donate to your NGO.
Do people need your service? First, you need to know how many people will be helped through your campaign because the majority of crowdfunding comes from people facing the issue on which your campaign is based.
You can start a crowdfunding campaign if you can respond to these queries.
Choose a crowdfunding method
Crowdfunding campaigns can be divided into four distinct categories:
Donations: People make financial contributions to your campaign out of a desire to help you and your NGO without expecting any return.
Rewards: In exchange for financial support, donors receive various benefits, including VIP memberships, individual posts, designations, coupons, etc.
Equity: Depending on how much money an investor invests, they may receive actual shares of the NGO. Keep in mind that not all crowdfunding websites permit this kind of investment.
Debt: Also known as peer-to-peer (P2P) lending, this sort of crowdfunding entails borrowing money from sponsors, which your NGO has to repay with interest after a predetermined time.
Select a crowdfunding platform
With the help of the internet and the digital boom, Ketto has made crowdfunding easier and accessible for all. Ketto is an online crowdfunding platform that helps individuals and organizations to gather funding for their campaigns, medical treatments, etc. It only takes a few minutes to add your NGO’s details to the application. Once you are done with the registration, you must share the fundraiser with your friends, families, and acquaintances. You’ll receive financial aid from people for your campaign in no time. The Ketto application is user-friendly and transparent, so you can receive your funds directly in your bank account whenever you want. The application accepts donations in many different currencies, and a trained fundraising professional guides you throughout your journey. In addition, Ketto provides you with marketing and promotional assistance without asking for any commission.
Manage your crowdfunding page
After deciding on a platform, it’s time to build your campaign.
Before launching your campaign, carefully read the platform-specific campaign guidelines.
It is helpful to analyze ongoing or recent campaigns to determine what works and doesn’t.
- Select a unique campaign name.
- Prepare a written and video description for your fundraiser
- Fix a fundraising target.
Make a marketing and promotional strategy
Promotion is the other crucial component of a successful crowdfunding campaign.
No matter how incredible your pitch is, you won’t reach your target if no one sees it.
You can promote your crowdfunding campaign by using social media platforms. For example-
Social media: Make a social media account for your NGO and use it as a platform to share your message with your target audience. Social media integration is a terrific method to promote awareness about your campaign and enable donors to connect to you and know more about your campaign.
Paid promotion: We advise you to use all your free marketing tools first, but if you have some extra cash, you may promote your campaign on paid social media platforms.
Stay active during the campaign
Although most of your funding will arrive in the initial and final days of your campaign, continue to promote it throughout the journey actively.
Routinely update your website and social media platforms with campaign-related content. However, be careful and refrain from posting too frequently.
Fulfill your promises
Inform your supporters of your progress as you use funds generated for its purpose. As a result, their trust in you and your NGO will grow, increasing the likelihood that they’ll invest more money in the future.
If you don’t fulfill your promises, your early supporters won’t trust you, and you’ll have to start your next fundraising campaign from scratch. But if you keep your word, those same donors will also be willing to support your subsequent campaigns.
Crowdfunding is a great way to get financial help for your NGO, and there are many platforms available that make it easy to get started.
Ketto is an online crowdfunding platform that helps individuals and organizations to gather funding for their campaigns, medical treatments, etc. It only takes a few minutes to add your NGO’s details to the application, and Ketto provides marketing and promotional assistance without asking for any commission.