A Cheshire-based drinks business has secured its first retail listing with Booths.
Originally launched in 2019 as Booch & Brew by Emma Thackray and Kenny Goodman, the newly rebranded Hip Pop produces organic, vegan Kombucha in four different flavours.
The Booths deal comes on the back of a strong period of online growth for the brand, which has been supported by an investment in new brewing equipment after a successful crowdfunding campaign in November 2020.
Thackray said: “Since closing our first crowd funding campaign last autumn, the team, Kenny and I have worked incredibly hard to scale the business.
“We believe one of the best ways in which we can achieve both brand recognition and long-term growth is by expanding our gut-focused product line under the new Hip Pop name and working directly with leading retailers.
“We are, therefore, really excited to have secured our first retail listing with such a well-known chain as Booths and look forward to building on this success and expanding our product range of functional health drinks in the near future.”
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